Moments Matter
“Amazing experiences creates amazing moments that we remember.”
What was the first record, tape or 8-track you bought? You might have bought it because the music was good or the art on the front cover was collectible. Maybe because your friends had it.
Now, if you still have your first record, go find it. Look at it and play the music. Did it spark something within you? Do you remember the memories of first buying it? Do you remember the first time you played it, and your friends thought you were amazing for even having it? I bet you played it as loud as you could. Maybe even grabbed your tennis racket pretending to play the rock solo section of the song.
"Take care of all your memories. For you cannot relive them." - Bob Dylan
We are all looking for a great experience that can bring us back to a moment to remember. Human engagements are real, and creating the best experience helps explore our emotions that we discovered during key moments in our lives.
“I just want to box it up and save it for later, so I can keep enjoying it”
This is possible. (I am partial to the Bob Dylan quote above) The creative experiential industry has learned how to “box up” these experiences and relive the wonderful stores that spark a moment, which in return, brings back positive emotions we experienced in our past. But how does this effect a brand or product? As humans we will link our past experiences that creates the moments we want to relive with a brand that will help us relive them. We will identify that brand with the special moments and experiences which we enjoyed from our past.
“I feel like a kid when I dunk my cookie in a glass of milk” – unknown
Dunking a cookie in a glass of milk brings back child hood memories. Or putting a baseball card in the spokes of your bicycle wheel might remind you of riding a bike with your childhood friends. How about your first Nike Air Jordan sneakers you bought with your saved up allowance. I have adult friends who now collect Air Jordan shoes, and not even wear them. They collect them because of the memories they receive just by looking at them and the story's that live on through the fashionable sneaker. These small human interactions go a very long way, run deep and can help bring the human element to a brand or product.
“Moments matter.”
Click on this great article that shares the power of experiences and how they have extraordinary impact.
It is our responsibility to create enjoyable memories we will never forget, while bring our pleasant past experiences back to life. Our daily lives should focus more on a better experience, and in return, I believe we will provide better livelihoods for each one of us.
